III. Conference. Frontier Mapping of the Consumer Experience Food Neophobia and Emotion

Autores/as

  • Silvia C. King
  • Marianne Guillette

Palabras clave:

Consumer, Neophobia, psychographics of teh consumer

Resumen

The Consumer Product Experience includes three key components: the product, the context and the consumer. Traditional consumer tests measure the perceived sensory characteristics of the product as they are evaluated by the respondent or consumer.Product differences are typically associated with differences in the sensory characteristics of the products. However, differences can also be associated with the test context as well as other characteristics of the respondent, such as demographics. While these consumer characteristics are important, there are other consumer aspects that have as much, or perhaps more, influence on the data collected. These aspects include the psychographics of the consumer, specifically, food neophobia, as well as the emotions elicited during the respondent interaction with the product(s).

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Publicado

2011-05-02

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Artículos